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How to Estimate Your Income Potential as an Airbnb Host

Tips & Tricks for Determining Your Income Potential

So, are you hoping to short-let a property in the UK? Are you looking to explore markets and platforms like Airbnb to generate some extra income, but unsure if the venture will be worthwhile?

Before you start any business, it’s particularly important to look at the fine details and work out your income potential. When it comes to the holiday let market, estimating your property’s income potential requires a strategic approach to consider various factors before you begin.

income potential

Below, we provide various tools that can help you estimate your potential income. But remember, at the end of the day, the real success of your property will depend on factors like guest experience, maintenance, and the uniqueness of your listing. Here’s how you can research and assess your profit potential:

1. Research Your Local Market and Rates:

rental rates
  • Explore Airbnb for properties similar to yours in your area.
  • Look for properties with similar features, sizes, and locations to gauge a competitive nightly rate.
  • Use AirDNA for extra statistics and average peak earnings in your neighborhood.
  • Learn more about competitor research.

2. Assess Seasonal Demand:

calendar marks
  • Consider the seasonality of your location. Cities like London may have varying demands based on the time of year and local events.
  • Identify peak periods, holidays, and events that could attract more guests.
  • Check Time Out London to gauge popularity around upcoming events or VisitBritain for more information on local events and peak tourist seasons.
  • Read about changing your listing per season.

3. Calculate Occupancy Levels:

  • Determine the days you expect your property to be booked each month.
  • Aim for a realistic occupancy rate, considering your property’s appeal, pricing strategy, and market demand.
  • Discover Airbnb’s occupancy calculator to estimate your potential occupancy rate.
  • View occupancy rates by city.

5. Determine Your Pricing Strategy:

pricing strategy
  • Based on your research and seasonal considerations, set a competitive nightly rate.
  • Be flexible with your pricing strategy, adjusting rates during peak periods or special events.
  • Refer to Airbnb’s pricing tool for guidance on setting competitive rates.
  • Read our guide here for adapting your strategies per night.
  • Learn how to price your Airbnb.

6. Estimate Monthly Income:

monthly income
  • To estimate your daily income, multiply your nightly rate by your expected occupancy rate.
  • Then, multiply the daily income by the days you anticipate your property will be booked in a month.
  • This calculation provides a rough estimate of your potential monthly income.
  • Project your monthly earnings with Airbnb income estimator AirDNA.

7. Understand Expenses, Additional Fees & Budgets:

expenses
  1. Factor in any additional fees you may charge, such as cleaning fees.
  2. Subtract Airbnb service fees from your estimated income. Keep in mind that Airbnb typically charges hosts a percentage of each booking.
  3. Get familiar with service fees and Airbnb’s fee structure.
  4. Learn about VAT and tax deductions.
  5. Discover typical expenses or how to cut them.

Additional Tools and Websites to Use:

  • Utilize dynamic pricing tools and activate Airbnb’s Smart Pricing.
  • Analyze your historical data in your host dashboard and delve into your property’s historical insights and performance.
  • Stay updated with Airbnb Insights for performance analytics that can help you adjust your strategy accordingly.


Ready to maximize your property’s profit potential? Partner with Keey, your trusted property management company, for expert guidance and hassle-free hosting.

Discover how much your property could earn you

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